Resources

Talking to People

Make a good game. Try to get reviews. Try to get previews. Start early. Be patient. Reserve a lot of time. Decide who in your team is responsible for contacting journalists. Write to your favorite blogs first. Before you send off your email, know who you are writing to. Make the subject line simple and informative. Say hi, you are talking to a human. Write concise. Get to the point. Use a spell checker. Proofread your email. Make it easy for journalists to write about your game. Have good copy-writing, journalists will copy-paste your text. Provide a review copy. Don’t send the same email to everyone. Don’t send the same screenshots to everyone. Make a good trailer. Share your knowledge. People are interested in your game. Be polite. Don’t get sad.

Interviews

• Flip The Question Around – Interview with Andy Schatz
• Good Business Decisions – Interview with Zach Gage
• Bit Barons on Astroslugs, funding, portals and publishers
• Broken Rules on running a studio and Chasing Aurora
• Vlambeer on the iOS launch of Super Crate Box

Must-read classics

• How to market your indie games (Ben Kuchera)
• The Idiot's Guide to Marketing Your Indie Game (Mike Rose)
• How To Use And Abuse The Gaming Press And How The Gaming Press Wants To Use and Abuse You (Kieron Gillen)
• The Indie Marketing Plan (Joost van Dongen)
• 2D Boy/Polytron’s top 10 ways to market your indie game (Brandon Boyer)
• Hope with Added Strategy (Kristina Seznec)
• Fingle marketing effort and numbers (Adriaan de Jongh)