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Say goodbye to spreadsheets Simplified contact management, key distribution and coverage tracking for game developers

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Used by Indies and Large Studios Alike

Distribute Keys & Promo Codes

Marketing your game is time-consuming: Validating key requests from YouTubers, building up your press list, and sending out promo codes to journalists. Promoter makes all of this easier, so you can do a better job promoting your game in less time.

See how Key Distribution works
James Spafford

For a small team with a ton of projects, Promoter is a lifesaver.

James Spafford (Double Fine)

Track Your Press Coverage

Once your game gets traction, you’ll want to know who’s talking about it. Promoter tracks press mentions and reviews, YouTube videos and forum posts automatically.

See how Press Tracking works
Adam Saltsman

Promoter is super handy in keeping track of press mentions and syndicating them to our press kit, especially around shows and launches.

Adam Saltsman (Finji)

Distribute Keys

  1. Key Icon Import Example

    Import your Steam keys or promo codes from any other platform into Promoter.

  2. Youtubers Icon Import Example

    Journalists and verified YouTubers request review copies via a hosted form.

  3. Send Icon Send Example

    Send out key batches in one click & automatically track who covered your game.

Track Coverage

Bar Graph

    "Overland" Mentions

  1. SUN 19 JUN killscreen.com Overland is the road trip from hell, but it's okay, there are dog friends (Daniel Fries)
  2. FRI 17 JUN youtube.com Havin' A Swatch! | Overland Gameplay (SLEEPCYCLES)
  3. TUE 14 JUN PC Gaming Press Conference @ E3
  4. FRI 27 APR rockpapershotgun.com Overland Is XCOM As Post-Disaster Roadtrip (Alec Meer)
  5. SAT 23 MAR pcgamer.com Overland is a survival game that’s as mean as it is beautiful (Tim Clark)
  6. TUE 08 JAN polygon.com Overland is FTL meets the post-apocalypse, from the creator of Canabalt (Philip Kollar)

Track press and media coverage from over 3000 gaming-relevant websites and YouTube channels. Add events like E3 or a reveal trailer to add context to your timeline.

Use Promoter during your launch and automatically aggregate the review scores of your game.

Press Score

86

Stay in the loop. Get daily email summaries or watch your mentions appear on your Slack channel. Don’t use Slack? HipChat and Campfire are supported as well.

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Start Tracking Now
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Upcoming Event Deadlines

  1. PAX East Panel Submissions (Boston, USA) — Deadline
  2. IGS Tech Toolbox (San Francisco, USA) — Deadline
  3. GMGC Manila – Indie Pitch Arena (Manila, Philippines) — Deadline
See all upcoming deadlines
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Event Reminders

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