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Manage Press & Marketing for Your Games

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Used by Indies and Large Studios Alike

Distribute Keys & Promo Codes

Marketing your game is time-consuming: Validating key requests from YouTubers, building up your press list, and sending out promo codes to journalists. Promoter makes all of this easier, so you can do a better job promoting your game in less time.

See how Key Distribution works
James Spafford

For a small team with a ton of projects, Promoter is a lifesaver.

James Spafford (Double Fine)

Track Your Press Coverage

Once your game gets traction, you’ll want to know who’s talking about it. Promoter tracks press mentions and reviews, YouTube videos and forum posts automatically.

See how Press Tracking works
Adam Saltsman

Promoter is super handy in keeping track of press mentions and syndicating them to our press kit, especially around shows and launches.

Adam Saltsman (Finji)

Distribute Keys

  1. Key Icon Import Example

    Import your Steam keys or promo codes from any other platform into Promoter.

  2. Youtubers Icon Import Example

    Journalists and verified YouTubers request review copies via a hosted form.

  3. Send Icon Send Example

    Send out key batches in one click & automatically track who covered your game.

Track Coverage

Bar Graph

    "Overland" Mentions

  1. SUN 19 JUN Overland is the road trip from hell, but it's okay, there are dog friends (Daniel Fries)
  2. FRI 17 JUN Havin' A Swatch! | Overland Gameplay (SLEEPCYCLES)
  3. TUE 14 JUN PC Gaming Press Conference @ E3
  4. FRI 27 APR Overland Is XCOM As Post-Disaster Roadtrip (Alec Meer)
  5. SAT 23 MAR Overland is a survival game that’s as mean as it is beautiful (Tim Clark)
  6. TUE 08 JAN Overland is FTL meets the post-apocalypse, from the creator of Canabalt (Philip Kollar)

Track press and media coverage from over 3000 gaming-relevant websites and YouTube channels. Add events like E3 or a reveal trailer to add context to your timeline.

Use Promoter during your launch and automatically aggregate the review scores of your game.

Press Score


Stay in the loop. Get daily email summaries or watch your mentions appear on your Slack channel. Don’t use Slack? HipChat and Campfire are supported as well.

Wait, There's More!

Start Tracking Now
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Upcoming Event Deadlines

  1. BIG Festival (Extended) (São Paulo, Brazil) — Deadline
  2. Indie Arena @ gamescom (Cologne, Germany) — Deadline
  3. Indie MEGABOOTH @ PAX West (Seattle, USA) — Deadline
See all upcoming deadlines
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Event Reminders

Create an account and start receiving email reminders for festival submissions – never miss the deadlines for IGF or The MIX again.